Dr Jiayan Huang

Salford Business School

Photo of Dr Jiayan Huang

Contact Details

Maxwell Building
Room 607

Current positions

Lecturer in Digital Marketing

Biography

I am a researcher and lecturer in digital marketing, with research interests in AI–human interaction, consumer psychology and behaviour, and service failure. My teaching focuses on content marketing and marketing communications strategy. My current research examines how consumers perceive, respond to, and interact with AI in marketing and service settings.

Areas of Research

Consumer Psychology
Marketing Communication
Digital Marketing
Service Failure and Recovery

Teaching Qualifications and Recognitions

Teaching

Marketing Communication L5
Advertising Strategy L5

Content Creation Marketing L7
Campaign Management L7

Qualifications and Recognitions

Qualifications

  • Fashion Business and Technology

    2017 - 2021

  • Master of Science in Fashion Marketing, University of Manchester

    2016 - 2017